Considering online Charles Schwab discount brokerage firms and questions whether or not Schwab effectively balance the old and the new world of stock trading, and has remained a leader among giants such as Merrill Lynch and Internet pure plays like E-Trade. Also considered as Schwab is a competitive player with 363 brick and mortar branches, continuing to raise 81% of their transactions over the Internet. While major bank mergers began to emerge as dominant players online, Schwab's unique status as a discount brokerage declined. The powerful full-service firms are gaining presence on the Internet and discount brokerage offering $ 4.95 trades, like Schwab to maintain its competitive advantage? "Hide
by Stephen P. Bradley, Tom Esperson Source: Harvard Business School 21 pages. Publication Date: December 23, 1999. Prod. #: 700043-PDF-ENG
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