Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms Harvard Case Solution & Analysis

Prior to the 2008 Summer Olympics in Beijing, the Chinese were outraged repeated interrupt the Olympic torch relay in Paris on April 7, 2008. Shortly after the incident, the group LVMH, shareholder retailer Carrefour, was accused of some Chinese Internet users to give money to the exiled Tibetan spiritual leader. The rumor spread quickly on the Internet, leading to calls for large-scale boycott of Carrefour on May 1, 2008. Despite the souring public sentiment, Carrefour does not provide a consistent answer to the public, even after a week of the crisis. The situation deteriorated rapidly, demonstrations taking place in various cities throughout China. Meanwhile, rumors of further struggle with the boycott of Carrefour in the shares went on the internet. As local government to respond to the crisis of public relations and how Carrefour manage their corporate image to go forward? "Hide
on Kineta Hung, Candise Pong Wai-Wa Source: University of Hong Kong, 20 pages. Publication Date: 09 February 2009. Prod. #: HKU812-PDF-ENG

Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms Case Solution Other Similar Case Solutions like

Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms

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