What occurs when small iconic socially oriented companies are acquired by large corporations? Such mergers create major opportunities for creating both business value and substantially expanded social worth, but they also pose very challenging challenges because the merging entities are often strikingly different in scale in addition to in doctrine and managing fashions.
This article analyzes three examples- Tom's of Maine by Colgate, Stonyfield Farm by Groupe Danone, and Ben and Jerry's acquisition by Unilever - to analyze the components critical to success and to ascertain what is distinctive about the amalgamation process. The article offers suggestions on how other companies contemplating similar arrangements might best handle the procedure for courtship, do effectively within the newly merged things, and developing understandings.
PUBLICATION DATE: November 01, 2008 PRODUCT #: CMR411-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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