Cadbury Schweppes (B): Managing for Value Case Solution
Abstract:
The (B) case demonstrates how from 1997 to 1999 John Sunderland, the brand-new CEO and a brand-new divisional supervisor usage Value Based Administration as an automobile for changing respectively the sugar and the business confectionary department with strong focus on individuals and management practices.
Pedagogical Objectives:
The instant function of the series is to enable an educated conversation on the usage and execution of so-called Value Based Administration, from a more comprehensive supervisory instead of the normal monetary viewpoint. The wider function is to highlight how VBM can result in Business Improvement and a honing of Management Practices in big companies.
This is just an excerpt. This case is about Strategy
published: 11 Jan 2001
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