Brioni Harvard Case Solution & Analysis

If Brioni, world famous, exclusive men's suits manufacturers and retailers to expand their line to include women's clothing? The possibility of this type is much larger and lucrative market. Risks are: 1) threaten the current image, and 2) failing to recognize completely different organizational business needs of women's fashion. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by David E. Bell Source: Harvard Business School 24 pages. Publication Date: February 11, 2003. Prod. #: 503057-PDF-ENG

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