Transformational Gaming: Zyngas Social Strategy (C) Harvard Case Solution & Analysis

After May 2010 Sweet Seeds Campaign, Zynga has announced that it will expand its partnership FATEM build a school for children in Haiti affected by the devastating earthquake in January. In one week, more than 45.000 FarmVille users raised $ 110,000 through the purchase of virtual social goods. Sweet Seeds is the first of several campaigns Zynga launched to raise funds for the school. At the same time, «Management should establish specific measures for various projects, success, including the effective implementation of self-sufficiency and replication. Maintaining a strong feedback to those who have participated in these campaigns could see the results were significant. Despite competition, Zynga still, in 2010, a very successful company and its dot-org arm helped Mark Pincus and Laura Hartman to implement a new type of social strategies are discussed for many years. "Hide
by Patricia H Werhane,, Jenny Mead, Laura Pincus Hartman, Daniel Christmas Source: Darden School of Business 13 pages. Publication Date: January 1, 2012. Prod. #: UV5289-PDF-ENG

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