Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers Harvard Case Solution & Analysis

Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers Case Solution

In less than 10 days throughout the summer season of 2016, countless mobile phone users worldwide went bananas over Pokémon Go, an increased truth videogame app. , if just all brand-new high-technology products-and their investors-could take pleasure in such runaway success!! Sadly, the roadway to brand-new innovations can be rough, and online marketers of brand-new state-of-the-art products deal with many barriers. Six perils wait for these marketers: considerable market unpredictability, substantial technological unpredictability, problems of being compatible within an item's complex multi-component system, has a hard time to manage self-reinforcing network impacts, difficulties of browsing environment intricacies and competitors, and intrinsic dangers of making tough options amongst numerous product-market alternatives with substantial course reliance. This short article goes over these risks and concludes with suggestions concerning actions marketers can and ought to require to make the journey to market less treacherous.

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

PUBLICATION DATE: November 15, 2016

 

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Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers

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