Bridgit Harvard Case Solution & Analysis

The co-founder of a new business develops a new software application, Bridgit, for the improvement of construction projects. Bridgit’s software would prevent the risk of delays that often cause by poor deficiency management in the projects.

The software, with easy to use, helps project managers to reduce the wasted resources such as time, money, relationship capital.

The co-founder needs a framework to examine an appropriate value of this software. The value should not be comprised of any significant figure, which is the main challenge to encounter for the co-founder. Ultimately, setting a high price might create lose and setting a too low price would not provide the expected return.

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