BRANDING AND BOLLYWOOD: THE BEHAVIORAL ROUTE TO BRANDING FILMS Case Solution
Ami Shah who works with social media promos associated with Bollywood films was interested in getting behavioral insights with a contrast in between 'Gulaab Gang' and 'Queen' (both these films are based on styles associated with females). In the middle of the high presence projects of films in Bollywood, Shah thought that behavioral elements of motion pictures is something that has actually not been checked out much with regard to branding of films. How can these personality inputs on motion pictures make it possible for lessons to be discovered on branding?
This is just an excerpt. This case is about Business
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