This case study on India's wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show the way the business exemplifies a lot of the tenets set forth in the publication The New Age of Innovation by CK Prahalad and MS Krishnan.
airtel case
study solution" width="288" height="288" /> bharti airtel case study solutionCase B presents the varied strategies to the students that Airtel has pursued to become one of the very most lucrative wireless telecommunications firms on the planet, regardless of the fact that it manages in one of the weakest nations on Earth.
Airtel altered the industry by moving away from such conventional metrics as Average Revenue Per User (ARPU) and has applied alternative measurements for success. It has also relied heavily on outsourcing non-core functions and designed unique Value-Added Services (VAS) for its diverse customer base. The case asks students while growing quickly, Airtel can keep its culture of innovation. Will it be able to remain entrepreneurial, agile, and flexible in the surface of the necessary standardization that accompa
PUBLICATION DATE: December 19, 2011 PRODUCT #: W88C64-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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