The ATF case is a brief chance to explore the many unique features of direction series for a family business. In 2009, the company passed the baton to the oldest of three sons in the second-generation family business. ATF created plastic and metal fasteners for, chiefly, the automotive sector. ATF had grown into a firm with more than $50 million in annual revenues. The company had grown in substantial part throughout the world through alliances with other family businesses. The first-generation patriarch, Don Surber, led the company as it was acquired by him in 1982.
The case follows the career paths of all three sons and focuses on the success through the eyes of the oldest son, Jason Surber. Challenges of sequence, components, and the elements are apparent. The fundamental insight is that business leadership sequence is much more than just passing the business direction baton. In addition to this, it requires attention on the whole system for the stakeholders such as the family, the board, and the future of possession. The epilogue in this note covers the period from 2009 to 2012 by describing what Jason did to earn credibility, to identify his personal leadership philosophy and style, and to incorporate his brothers. The epilogue hence, provides students with the opportunity to contemplate and define their own personal philosophy of their own style and management direction. In this case, they are required to find the artwork of melding designs from the past with their own for the future.
PUBLICATION DATE: July 28, 2016 PRODUCT #: KEL957-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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