ASUSTek Computer Inc. Eee PC (A) Harvard Case Solution & Analysis

ASUSTek Computer was the largest producer in the world of PC motherboards, but when he tried to launch its new subnotebook Eee PC, the organization faces challenges in fulfilling things outside its established processes. While many of the team members have worked together for many years, they had to find new ways of working, as they tried to run the new category of mobile Internet devices, without prejudice to the existing business notebooks.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Willy Shih, Howard H. Yu, Chintay Shi, Yi-Ching Hsieh, Hung-Chang Chu Source: Harvard Business School 16 pages. Publication Date: July 9, 2008. Prod. #: 609011-PDF-ENG

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