Apple Inc. Harvard Case Solution & Analysis

Apple Inc. Case Solution

Question no 1

(a)

Value

Apple II was the biggest selling PC worldwide but Apple did publicizing for Apple III which was not the center item but rather was for just one fragment. Mac was the leader item however Apple accepted that it is an equipment firm and not at all like windows, didn’t they permit their working framework. So the client needed to follow through on the cost of the PC to utilize the OS. In a sense they were product driven and not market centric. (Osterwalder, 2014)

Profit

The beginning of operating framework for Microsoft plays a disastrous job for Apple. This lead the apple to lose its benefit. This shift the client inclination towards Microsoft and there was decline in portion of the overall industry and benefit of Apple.

People

The continuous loss of Apple throughout the years has decreased its reputation in the market. New CEOs had performed different activities like monstrous cutbacks which prompted worker disappointment and doubt. Their feelings were harmed. This was a basic issue that Apple looked around then on the grounds that its image notoriety and individuals' conviction was at risk. Customers in this market fragment had a superior choice to continue with as Windows OS, consequently they basically changed from Apple to Windows subsequently essentially affecting the apple's portion of the overall industry.

(b)

Question no 2

The client esteem proposition (CVP) by Apple in all of the above sections were client driven. We can assess the highlights and contributions of the items given below:

IPod

IPod altered the manner in which customer encountered the music. Before iPod, however client had the choice to pay attention to their preferred music through Walkman. In Walkman an individual needs to convey tape of their decision with predetermined number of melodies. Besides, client needs to change and once again change the tape often. IPod made this experience a wonderful one.

ITunes

The combination of iTunes with iPod had made a great market share for its clients. This created the great opportunity for the people to choose different services at the same time.

IPhone

In this section likewise Apple applied similar methodology of sending off variations of the items and with advancement in the innovation cost of the iPhone dropped impressively. IPhone was sent off in 2007. Like some other Apple item, it additionally took special care of the clients' requests in telephones.  It had moderate UI equipment and had just four buttons. A full-touchscreen empowered client to peruse web, view media and mess around. This created the great deal for the people.

IPad

IPad is a midway technology between iPhone and MacBook. It creates its significant importance by providing the user variety of functions such as music, video game, games, e-book etc.

After assessing every one of the items according to their worth position we can conclude that iPod was the portion where Apple made a blue ocean. It completely changed the clients' viewpoint and assumption towards the music on-request. It has attracted the clients already since its beginning.

As I would like to think, we can presumed that Apple iPod was a blue ocean market item.

Subsequently, we can say that however iPod was new entrant participant yet it changed the market with the approach of iTunes music store, gave another skyline to this market. The idea behind iPod's advancement made the product user friendly that dealt with client's assumption and diversion.

Question no 3

(a)

Technology

In terms of technology, Apple made the products more user friendly for its customers. It helps the user to use it without any mess and issues. It made the client decision making process quite simple by making the portable and easy handling products.

Market

When it comes to market, apple has diminished the audiocassette music and made the more innovative ideas into the products such as iTunes.

Value

It made the price of the products lesser in order to hold the customer’s worth in the market.

(b)

Yes, by focusing on the existing customer core strategy, Apple has introduced the iTunes, which diminished the mess and helped the customer’s requirement in a better way.

(c)

Both of the differentiation and minimal expense strategies followed by the Apple as for different items. The iPod alongside iTunes administrations had considerably more shiny new highlights when contrasted with MP3 players/Walkman and separated its item. Additionally it made the costs of the models lesser as and when it presented fresher models so it can get hold of most extreme piece of the pie.

Question no 4

As a CEO, I would diagnose the problems of Sony in terms of value, profit and people are as following:

Value

The value for Sony in terms of adopting technology and advancement is quite slow as compared to other competitors. Sony was quite late in implementing latest technological advancement and upgrades. In terms of cost, its higher costs products has led the Sony less competitive in front of its rivals.

Profit

In terms of profit, Sony has suffered major loss. It profits declines gradually because of its less innovative products and advancements in current technologies.

People

Sony’s approach can be classified as product centric. It continued to develop the products in the same old approach and unable to fulfil the current market demand.

(b)

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

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