Apple Computer–1999 Harvard Case Solution & Analysis

In 1980, Apple is the leader in the PC industry, but by 1999, it suffered heavy losses in the hands of the camp Wintel. This is considered the efforts Apple, to create a sustainable competitive advantage, as the computer industry is evolving. After a discussion of the history of Apple and past strategic moves (1977-1999), it raises the question of whether Steve Jobs makes Apple "insanely great" again "Hide
by David B. Yoffie, Mary Kwak Source: Harvard Business School 22 pages. Publication Date: March 29, 1999. Prod. #: 799108-PDF-ENG

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