In 1980, Apple is the leader in the PC industry, but by 1999, it suffered heavy losses in the hands of the camp Wintel. This is considered the efforts Apple, to create a sustainable competitive advantage, as the computer industry is evolving. After a discussion of the history of Apple and past strategic moves (1977-1999), it raises the question of whether Steve Jobs makes Apple "insanely great" again "Hide
by David B. Yoffie, Mary Kwak Source: Harvard Business School 22 pages. Publication Date: March 29, 1999. Prod. #: 799108-PDF-ENG
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