Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (A) Harvard Case Solution & Analysis

Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (A) Case Solution

Citigroup, the world's largest project finance bank, provided financing for extractive projects including mining, logging, and petroleum exploration. A few of these jobs happened in developing countries and in rainforests and other endangered ecosystems. In 2000, the Rainforest Action Network (RAN) established its Global Finance Campaign, with Citigroup as the goal. The aim was to convince all lenders, and eventually Citigroup, to cease funding actions that are harmful in endangered ecosystems. Citigroup agreed to meet with RAN following the annual meeting. For the next two years, RAN and Citigroup held regular meetings, while RAN continued its demonstration actions. Mike Brune, executive director of RAN, considered that Citigroup was procrastinating--the assemblies were discussions, not negotiations.

This is just an excerpt. This case is about GLOBAL BUSINESS

PUBLICATION DATE: June 01, 2004

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