Alphabet Energy: Thermoelectrics and Market Entry Harvard Case Solution & Analysis

Alphabet Energy was founded in 2009 with a new thermoelectric technology that had the potential to promote energy efficiency by recovering heat is lost in the process of combustion and mechanical processes. Matt Scullin, founder of the alphabet, and his team were confident that their product is cheaper to produce, and therefore had more than 80 different potential applications. By 2010, the alphabet was in front of her biggest challenge yet, how to choose its initial market. After receiving the initial funding in early 2010, the alphabet was a choice between the four markets. Automotive, aerospace and defense, energy and the production of "Hide
by Beverly Alexander, Adam Bosco, Mason Cabot, Philip Dawsey, Luke Emmanuel Barrault, Russell Griffith Source: California Management Review 12 pages. Publication Date: November 1, 2012. Prod. #: CMR526-PDF-ENG

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