Examines the relationship between the management of the Alpha Shanghai and San-Yu Mopeds, scooters major Chinese producer and customer, with which Alpha Shanghai had hoped to become one of their biggest. In particular, when focusing on the influence of CEO reported the organization's strategy and the extent to which this was a departure from the "typical" relationships with suppliers in China. The case raises the question of the extent to which failure in the absence of the relationship was a function of General Director of the exposure for doing business in China, and / or insensitivity to local customs and business practices. In considering these questions, students will learn to appreciate how culturally specific patterns of communication and the fact that the social and cultural beliefs affect behavior, relationships and communication patterns within the organization and between the organization and its local partners, suppliers, and strategic alliances. "Hide
by Kathleen E. Slaughter, Zhang Jie, Donna Everatt Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: April 28, 1999. Prod. #: 99C014-PDF-ENG
Related Case Solutions & Analyses:
Cruzsalud: Health Care for Low-Sectors
ghSMART 2006: Pioneering in Professional Services
An Investors Guide to the Avian Flu
AstraZeneca Prilosec and Nexium: Strategic Challenges in the Launch of a Second-Generation Drug
MDCM Inc. (A): IT Strategy Synchronization
Mercedes and the Moose Test (B)
ValuJet Airlines
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)
Triangulate
Toys “R” Us (A)
