Tells the story of Agora, the largest media company in Poland, describing the corporate diversification strategy, since its founding in 1989, entrepreneurial journalists are closely related to the anti-communist Solidarity movement. Detailed description of Gazeta Wyborcza, the country's top-selling daily newspaper and major source of income Agora author. In late 2003, a fact new daily owned by a German publishing house, took the lead in the Polish newspaper market, hurting sales of Gazeta Wyborcza and advertising revenue. Place students in the position of Wanda Rapaczynski, General Manager Agora, which in mid-2005, is exploring ways to improve the situation of Agora in a more competitive environment. "Hide
by Tarun Khanna, Krishna G. Palepu, Vincent Dessain, Monika Stachowiak Source: Harvard Business School 23 pages. Publication Date: September 8, 2005. Prod. #: 706425-PDF-ENG
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