Against the Big Four: Growth Strategies for Indigenous Chinese CPFirms Harvard Case Solution & Analysis

Merger ShineWing Certified Accountants and Hong Kong Chinese firm Ho and Ho & Company came at a time when most local Chinese CPA practices fled independence or merger with one of the four global companies dominating the industry, or accession to international networks in order to meet growing market globalization China's capital. Between 2002 and 2006, CPA in China more than doubled in size, income, and the share captured by the big four increased from 37% to 53%. Founder ShineWing hopes that, under current projections, China provided the right economic conditions to nurture its global brand company CPA. If he was right, that was yet to determine a strategy to achieve it. Will offshore mergers prove a viable strategy for homegrown Chinese CPA firms to expand globally, or pan-Chinese network with the right critical mass to be an answer? What would be the value of the indigenous offers CPA firm for Chinese enterprises, except for political reasons? What would be the problem for the Chinese brand CPA if it were to go global? How it can be integrated maritime operations so that it can effectively carry out its brand promise to its customers? "Hide
by Christina Chan, Josephine Lau Source: University of Hong Kong, 25 pages. Publication Date: January 4, 2008. Prod. #: HKU703-PDF-ENG

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