Accrue Software Inc. Harvard Case Solution & Analysis

In 2000, Accrue is one of three survivors of the initial consolidation of the web traffic analysis software industry. However, the record of CRM software vendors and consultants, as well as ASU offers web analytics, has introduced new risks are increasing. Recently tapped interim CEO Greg Walker should develop a plan to help navigate the transitions Accrue shaking the industry. "Hide
by Brian S. Silverman Source: Harvard Business School 17 pages. Publication Date: January 31, 2001. Prod. #: 701057-PDF-ENG

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