Two recently graduated MBA Students are given a task to establish an ad-helping, learning algorithm for a mobile ad-serving business.
The case demonstrates the different techniques through which hypothesis might be tested in an A/B format or "horse race" in order to confirm customer preferences and exceptional profitability. The case was composed for a course elective covering hypothesis testing.
PUBLICATION DATE: April 13, 2015 PRODUCT #: UV6965-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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