Have you ever been 'nudged' lately, to behave in a more environmentally or economically-sustainable manner? Chances are, while you may not understand it, you must have.
A nudge is any part of the 'choice architecture' that transforms people's behavior in a predictable way, without removing any choices or changing economic outcomes. The authors complement the existing literature by Cass Sunstein and Richard Thaler - predicated on seminal research on Nudging - by providing professionals with several guidelines for developing nudges of their own.
They provide details of 12 potential varieties of nudges - a 'taxonomy' of nudging -and demonstrate that nudges that are developing is an inter-disciplinary process that's job-based and experimental in nature. As they indicate, nudging is a robust technique that is now being used efficiently in both for-profit and individual welfare domains.
PUBLICATION DATE: January 01, 2014 PRODUCT #: ROT219-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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