Baidu and Google in China’s Internet Search Market: Pathways to Globalisation and Localisation Harvard Case Solution & Analysis

The case describes the battle between Google, the world's leading search engine, and Baidu, a local entrepreneurial business in China. In the year 2009, Baidu's net traffic share in the state was over three times that of Yahoo and Google! In China. Would Google utilise its global resources to impose its dominance in China? Could Baidu protect its leading position?

PUBLICATION DATE: March 27, 2009 PRODUCT #: INS067-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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