Cigarette Wars (A) Case Solution
The tobacco manufacturers in Canada faced challenges regarding marketing as there was a decline in the percentage of the population who smoked, an increasing list of government limitations on promotional opportunities, and increases in tax on tobacco products. Despite the assortment of packaging formats, the 10 most popular brands, created by the three top manufacturing companies, had been priced identically.
When the number two producer reintroduced one of its products as a brand that was discounted, the advertising executives at the competing firms needed to determine on their result.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 20, 2004
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