The programmers of a simple, inexpensive, locally produced rain water harvesting system handle the social marketing issues in the undeveloped marketplace of rural Kenya. The benefits of the product are apparent but the poverty levels and entrenched conventions create important and unique marketing challenges.
Making Waves in Rural Kenya Case Study Solution
PUBLICATION DATE: July 21, 2009 PRODUCT #: 909A15-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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