Pupils must produce a advice strategy for Universita' Bocconi, which is in the middle of a deep strategic redirection.
Such redirection is opposed by a lot of faculty members that were honest. The focus of the exercise is on categorization and framing.
PUBLICATION DATE: April 06, 2011 PRODUCT #: 711517-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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