The corporate communications function is chiefly encountered by the public during a disaster. A historical perspective is an essential supplement, although general rules are an excellent starting spot for helpful to know and coping with a crisis.
Understanding the sort of catastrophe your organization features or is trying to avert-definitely, managing a disaster successfully to the extent possible-requires precedents encompassing connections among corporate identity and culture, brand, reputation, business model, and company type, along with the changing character of media and disasters themselves.
PUBLICATION DATE: March 01, 2013 PRODUCT #: UV6627-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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