Eli Lilly and Co. (C): Japan Harvard Case Solution & Analysis

Describes the process of creating an independent operation in Japan in the mid-1980s as a result of decisions to make large investments in the market. Describes the challenges in creating such an operation, and focuses on the role of country manager in the running for the rapid growth in the difficult but key market. "Hide
by Mikhail Y. Yoshino, Thomas W. Malnight Source: Harvard Business School 22 pages. Publication Date: August 2, 1990. Prod. # 391 034-PDF-ENG

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