Business Ethics and Corporate Social Responsibility Case Solution Harvard Case Solution & Analysis

Business Ethics and Corporate Social Responsibility Case Solution


PUMA is one of the world’s largest sports goods manufacturing company. It has been 65 years that the company is in the business. It has become the world leader in making and selling footwear, apparel and accessories for athletes and sports lovers, which has both unique design and development. The company has more than 10,000 employees and has its business in more than 120 countries across the globe.

The company has world class brands such as PUMA, Cobra Golf, Dobotex and Brandon. It offers product that majorly relate to football, golf and athletic training and fitness. The registered office of the company is in Herzogenaurach, Germany.Bjorn Gulden is the Chief Executive Officer of the company. In the year 2014 it had revenues of about € 2,972.0 million.

PUMA is the world’s first company that has identified the environmental impacts of the business. (business, n.d). It has adopted a concept known as the triple bottom line accounting and in this regard it is the first in the history to prepare its environmental profit and loss statement. This is based on its principle for corporate social responsibility; in this initiative it converts the environmental damage in quantitative form and has aimed to work for the environment sustainability. PUMA is also on top of the list in business ethics and sustainability. (Ethical business, 2012)

Corporate social responsibility

Corporate social responsibility is a system that allows the business enterprise to work for the collective betterment of its stakeholders, be it internal or external. There should be appropriate distribution of the produced wealth which can be achieved by incorporating the ethical systems in all business areas and executing business activities in sustainable manner. It is the company’s approach in managing the impact of its business activities on the environmental, economic and social factors. It indicates that the business is accountable to the individuals and areas not directly connected with the business. Environmental protection and services to the society and community are also the responsibility of the business which operates in that particular area. (Smith, 2011)

Business ethics

Ethics can be defined as the set of values that an individual has that derives its decisions and behavior.Business ethics is the way the business behaves based on its moral and values. Business ethics comprise of the organizational values and norms that come from its employees, management and internal systems and policies which control the individual’s behavior in the business. Business ethics consist of the principles through which commercial activities takes place.(O. C. Ferrell, n.d)...................

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