In today's environment, time is an important part of business strategy. Nowhere is this truer than in the management of intellectual property in a global market. Creation and protection of intellectual property is often dependent on consistently taking the right of legal action at the right time. Consequences of failure to do so may have catastrophic consequences, but can only be felt at a later time, or in other markets. The challenge for business is that the time-sensitive aspects of intellectual property rights can not be effectively controlled, relying on intuition or permission to meet with a lawyer when the need arises. This article provides a basic primer on the critical role in determining the timing, creation and protection of intellectual property. It discusses the most common types of intellectual property, patents, copyrights, trademarks and trade secrets, and compares the role of timing in the creation and protection of each asset type. Most importantly, it summarizes the key questions about the timing of the creation and protection of intellectual property. "Hide
by Timothy Lemper Source: Business Horizons 9 pages. Publication Date: July 15, 2012. Prod. #: BH482-PDF-ENG
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