Chairman and Chief Executive Officer, Sun Microsystems Inc, is struggling to take the company he founded in the profitable direction. There is strong evidence that a new strategy is needed. Sun's business segments are growing, but the "open source" solutions and commercialization of products driving profits to zero. Solutions to attract attention of the market, pricing, and investment in new technologies. Illustrates the role of management preferences, and limit the range of executive attention / control. Both the Chairman and the success of Sun is dependent on an accurate assessment of industry and the relative position of partners, and the ability to generate creative solutions. "Hide
by Scott Jacobs, C. Prescott Ensign Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: Mar 03, 2006. Prod. #: 906M23-PDF-ENG
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