Starbucks: Delivering Customer Service Harvard Case Solution & Analysis

Starbucks, the dominant specialty coffee brand in North America, must respond to recent market research that the company did not meet the expectations of customers in terms of service. To increase customer satisfaction, the company is discussing a plan that would increase the amount of labor in the stores and theoretically increase the speed of service. However, the impact of the plan (which will cost $ 40 million per year) on the company’s bottom line is unclear.
This event is accompanied by a short video for Premium Teachers to show in class. To view the video, or to show the students, click on the video icon. “Hide
Youngme on the Moon, John A. Quelch Source: HBS Premier Case Collection 20 pages. Publication Date: July 31, 2003. Prod. #: 504016-PDF-ENG

Message from CEO
We live and breathe case studies and solve every case study from scratch. All of our writers are in-house full time employees. This gives us an indomitable competitive advantage through our Economies of Scale (affordable prices) and Direct Control (which allows quality end-product delivery). Other academic writing companies relying on freelancers simply cannot compete with us

Other Similar Case Solutions like

Starbucks: Delivering Customer Service