Robin Bienenstock, senior sell-side stock analyst at Sanford C. Bernstein, considers how to build your franchise research, given the changing nature of the industry and the company. Joint research project called "computer in your pocket," was recently published four of her colleagues, but she was not consulted or asked to contribute. Bienenstock As customers call asking her to reply to the investment conclusions in the article, Bienenstock wondering, 1) how it should respond to the report, and 2) it can increase its collaboration in the future. As it continues to grow, its franchise in terms of number of companies to reach and team members, she wonders how she can best organize its team for to use themselves effectively. "Hide
by Linda A. Hill, Dana M. Teppert Source: Harvard Business School 7 pages. Publication date: 04 Oct 2010. Prod. #: 411053-PDF-ENG
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