Rambus, Inc was established to develop a new type of high-speed memory chip technology DRAM, to keep pace with the ever-faster microprocessors. Following the development of technologies Rambus chose an unusual approach to the licensing of commercialization. This case focuses on the problems faced Rambus as it tries to make its technology the new dominant standard in PCs, game consoles and devices that use DRAM. "Hide
by Brian S. Silverman, Briana Huntsberger Source: Harvard Business School 18 pages. Publication Date: January 24, 2001. Prod. #: 701056-PDF-ENG
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