The case describes the evolution between 1999 and 2008, a family business of contract manufacturing in publicly traded, $ 400 million global firm. Son of the founder, Bernie Auyung, took over as CEO with the company during this period and worked with his father to build a larger, professional management team. In the process the company has used a number of advanced innovation management tools and strategies that put it far ahead of most Chinese companies peers. Computime provides excellent model for other companies in developing countries want to develop a low-cost in the world's leading companies with their own technologies and brands. Students were asked to take the role of Bernie and propose a way forward. The teaching note describes what the team actually did, and address the issues raised at the end of the case. "Hide
by Robert C. Wolcott and Michael J. Lippitz Source: Kellogg School Management 14 pages. Publication Date: January 1, 2008. Prod. #: KEL340-PDF-ENG
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