To ensure the transformation beyond its core brand, the European management team Eccho, globally operating fast moving consumer goods companies have decided to invest in building leaders who can deliver growth in new categories. This case describes how to go about collecting Eccho European leadership development programs. "Hide
by Bettina Buechel Source: IMD 7 pages. Publication Date: August 15, 2006. Prod. #: IMD314-PDF-ENG
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