Taught in the second year MBA elective on the evolution of global business. Analyzes the costs and benefits of the Brazilian government's policy to attract foreign multinational corporations to develop the automobile industry during the 1950s. The combination of incentives and market closures were used to attract foreign direct investment. Volkswagen responded more positively than American firms Ford and GM, and was able to become a market leader as a result. "Hide
by Jeffrey G. Jones Source: Harvard Business School 23 pages. Publication Date: November 13, 2003. Prod. #: 804080-PDF-ENG
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