Zhongda optic Engineering Co small company that provides engineering services to the optical cable to contractors who install intranet applications in a province in China. At an early participant in the market and high quality services, the company was able to charge high prices. However, the market has changed, and now many competitors offering similar services. In addition, contractors - and some end-users - have learned to do basic task Zhongda, the optical welding cable, for themselves. Zhongda has three options: aggressive target end-user accounts, a departure from cable service engineering and focus on distribution cable components, or to begin production of optical cables welding machines. None of these are perfect opportunities for Zhongda, but the prospects for prosperity in his current role dull. "Hide
by Terry H. Deutscher, Alan Young Wenchu Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: June 23, 2003. Prod. # 903A08-PDF-ENG
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