The case on BharatMatrimony.com elucidates the business model of a coordinated platform, one that matches the users on one side with those on the other side. The case describes its efforts at diversification, and the entrepreneurial journey of its own creator and the company, elaborates on the business model.
Crucial problems for discussion include sustainability of the matching platform business model and identification of the particular sector conditions where such business models could be expanded (and where it could not be).
PUBLICATION DATE: October 01, 2015 PRODUCT #: IMB535-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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