Willow Creek Community Church: What Really Makes a Difference Harvard Case Solution & Analysis

Willow Creek Community Church, located outside of Chicago, Illinois, was one of the best attended and most influential churches in the United States. She was devoted to attracting seekers, people who are otherwise "unchurched," and help them on the road to maturity and spiritual transformation. Greg Hawkins, executive pastor, it is interesting that of all the things that the Church did what it really matter? If a generous donor gave Willow $ 100.000 to invest in having the greatest impact on helping parishioners to grow as disciples of Christ, to be Hawkins and the leadership team to really know what to do with the money? In 2003, Hawkins was going to lead Willow in the strategic planning process. He was represented by an expert in consumer research that has an impressive list of major companies understand "what is going on in the hearts and minds of its existing and potential customers." This case is the decision to bring this type of Willow research in his church and to apply rigorous analytical methods to understand the needs and motivations of their parishioners. This is seen as a startling conclusions Willow used to determine which programs and ministries did help people to grow spiritually and to transform their approach to church. "Hide
by Bill Meehan, Davina Drabkin Source: Stanford Graduate School of Business 23 pages. Publication Date: January 4, 2012. Prod. #: SM198-PDF-ENG

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