Business strategy begins with surgery, the competitive environment and the market. But David Bach and David B. Allen, IE Business School Center for non-market strategy argue that the strategy should not end there. Rather, reliable non-market strategy to government regulation, political and social movements, even opposition activists have to understand much in any strategy. Non-market strategy begins with the premise that the issues and actors "for the market" affect the result. Nonmarkets What are the most important? It depends on the key issues facing the company. Key issues, and then the actors that shape them, the company can begin the formation of a non-market -. Important approach when it comes to the core of the main market, and "Hide
by David Bach, David Allen Source: MIT Sloan Management Review 10 pages. Publication Date: April 1, 2010. Prod. #: SMR345-PDF-ENG
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