In year 2006, Western Union spun-off from its previous parent, First Data Corporation and started the procedure for labelling itself as a standalone association. Part of that endeavor was the creation of a strategic corporate social responsibility plan called Our Family, Our World. The case tracks Western Union's earlier CSR initiatives and how they resulted in the development Our World, Our Family.
Crucial elements of the case focus on understanding the Western Union business model focused on financial remittances, and how their corporate citizenship efforts bring value to the firm by filling the diverse needs of the stakeholders of Western Union.
PUBLICATION DATE: September 09, 2009 PRODUCT #: 410050-PDF-ENG
Western Union Our World Our Family Case Study Solution
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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