Wangs Fortune Tea from China: Competing for a New Arena of the Beverage Market (A) Harvard Case Solution & Analysis

Fortune Wan Chai, marketed as Wanglaoji in China and is considered the founder of Chinese herbal tea, has grown from a strong regional brand in China with a limited national market penetration, to become China's top soft drink giant with a 90% market share of the country's tea industry plant. This is considered as good luck Wan Chai became the best selling Chinese herbal tea brand. The case asks students to analyze the company's growth strategy and to consider, if he can continue to maintain their competitive advantage while facing stiff competition from domestic and foreign companies. "Hide
by Gerald Yong Gao, Jiangyong Lu, Gay Hung Fung, Linda Suen Source: University of Hong Kong, 28 pages. Publication Date: June 6, 2008. Prod. #: HKU759-PDF-ENG

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Wangs Fortune Tea from China: Competing for a New Arena of the Beverage Market (A)

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