Waltraud Ziervogel at Konnopkes Imbiss: Re-inventing a Berlin icon Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Describes the case of critical external incident, which will have a fundamental impact on the small, but very successful family business: in early 2010, Imbiss Konnopke be considered one of, if not the most famous eateries in Berlin. This family business was especially famous legendary "Currywurst", Berlin's invention, which consists of sausages fried in hot oil and served with ketchup, chili sauce, curry powder and fries. Imbiss Konnopke main branch was located in Berlin's Prenzlauer Berg, who was considered one of the "cool" parts of Berlin. Konnopke was Berlin's fast food icon, winning critical acclaim in almost every major holiday Berlin. But at the same time, the snack bar is not longer fit into their environment, which was modified by the working class area in a posh area consisting mainly of young freelancers and tourists. "Hide
by Urs Miller, Veit Etzold Source: ESMT - European School of Management and Technology 10 pages. Publication Date: April 26, 2012. Prod. #: ES1261-PDF-ENG