Virgin.com Harvard Case Solution & Analysis

Describes the evolution of the dot-com bust of the Virgin organization and the decision she faced in mid-2000 - whether to consolidate a number of separate dot-com companies into one large company, or, instead, to allow everyone to work independently. It also contains the history of the Virgin, so that students can study the impact to the core business of the company Virgin move online. "Hide
by Alan MacCormack, Kerry Herman Source: Harvard Business School 20 pages. Publication Date: Mar 07, 2001. Prod. #: +601041- PDF-ENG

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