U.S. Plastic Lumber Harvard Case Solution & Analysis

All Alsentzer never saw themselves as defenders of the environment, but also as a businessman. Alsentzer began investing in land care company in 1996 because he thought highly of his concept for turning cast tilt plastic into useful products, plastic timber. It was in a difficult financial position at the end of 1996, so Alsentzer took over. Investment in research to speed the process of production and acquisitions plastic timber helped to expand production, increase product recognition has helped to improve the consumer demand for the plastic timber. Alsentzer counted on this two-pronged strategy to ensure the future of the company. "Hide
by Terry Anderson, J. Bishop Grewell Source: Stanford Graduate School of Business 13 pages. Publication Date: February 1, 2001. Prod. #: SM81-PDF-ENG

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