UPS and Corporate Sustainability: Proactively Managing Risk Harvard Case Solution & Analysis

This case traces the first corporate sustainability report UPS (CSR), "Operating as One", from its origins to its publication in 2006. It is based on interviews with managers who have upheld and being reported internally. UPS CSR took her seriously, basing his statements and goals for stricter global indices reporting (Gris), and not merely conforms the U.S.. Shortly after going public, UPS significantly expanding its European operations, indicated that its CSR eventually took the form of many European CSRs, addressing the relationship between financial performance, environmental sustainability, and the involvement of stakeholders, such as employees and communities. By 2008, some form of CSR will become commonplace in the United States. However, not all CSRs are created equal; case includes copious examples of the first report of the UPS, with key performance indicators in all categories. Given the employee at the center of culture UPS, the company discussed how much inside information to report. UPS also has an engineering culture that innovative thinking helped lead its business model efficiency and reduce carbon emissions. UPS management and staff always motivated to "do the right thing"-the phenomenon is more common in strong brands. Reporting UPS has grown from its culture. However, the main theme of our time is how to manage reputational risk, especially when the risks inherent in the business. As corporate social responsibility gains public attention, will be the first engine, such as UPS to be rewarded for CSR seriously? "Hide
by James P. Rubin, Barbara Carmichael Source: Darden School of Business 30 pages. Publication Date: December 23, 2008. Prod. #: UV0938-PDF-ENG

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