IMD-3-2084 © 2009
Malnight, Thomas W.; Van der Graaf, KeesKeys, Tracey
The market dive for all the vital decision-makers in ICE brought dramatically into focus the problems of intricacy which were injuring the business's position, sales and success. With all the crucial individuals in the space talking about the findings of the market dive, the extreme option, "Let's double the company by cutting in half the intricacy", was concurred as their target.
Individuals start in the A-case by checking out the obstacles of intricacy dealing with Unilever Ice Cream, and can have helpful conversations around the causes of intricacy, the effect of intricacy on the company and the difficulties in decreasing intricacy. As the individuals move on in the journey with subsequent cases and video footage, they are able to check out how the business effectively took on intricacy, the management and organizational obstacles it dealt with in doing so and how these were gotten rid of.
Unilever Ice Cream Europe (B) The In-Home MWB Market Dive Case Study Solution
Subjects: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-Win Battles; Execution
Settings: Europe; Food; Ice cream; €14 billion (Unilever overall); €2.5 billion (Unilever Ice Cream Europe); 2001 – 2003
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