IMD-6-0278 © 2005
Seifert, Ralf W.; Cordon, Carlos; Eklund, Henrik
Unaxis Data Storage; a separation of a large high tech firm that is European; is confronting a tough choice. Create some cost economy and the management has to produce a remedy to manufacture some of its products in Asia since most of its customer base is in Asia. Yet; the company wants to keep control of its intellectual property and its supply chain.
Unaxis (A) Going Asia Case Study Solution
Subjects: Supply chain management; Outsourcing; China; Asia; High tech; DVD; Sourcing; Procurement; Intellectual property
Settings: Europe; China; High tech; 7;000 employees; CHF 1;78 billion (2004); 2005
Related Case Solutions & Analyses:
What Can a Mosquito Do to an Elephant (C)
Target Micronics in China: Disarray in Finance
Raising Revenues or Raising Hackles: Radical Public Sector Reform in Perus National Tax Adminstration Superintendency
Diamond Chemicals Public Limited Corporation
Bed Bath & Beyond: The Capital Structure Decision
Bed Bath and beyond BBBY
BTS Skytrain Carve-Out: The Return of the Infrastructure Trust Fund
Norfolk Southern Corporation—Century Bonds
How to Win Investors Over
Communications Satellite Corp., Spanish Version
