UFID(E) Harvard Case Solution & Analysis

In 2004, China's largest supplier of management software UFIDA started internationalization. In the next 6 years, UFIDA included Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas markets in Asia. However, overseas business UFIDA trail was still very limited, with the foreign income account only 0.43% of the total sales UFIDA in 2009. In the later part of 2009, UFIDA presented his new three-year plan for 2010-2012. In this context, the internationalization strategy was coordinator UFIDA. In the next 3 years, UFIDA lead to a sharp increase in the share of income from foreign sales, reaching 10% at 5 years and 25% within 10 years. This study highlights the launch of their UFIDA 2010 -. 2012 internationalization strategy "Hide
on F. Warren McFarlan, Donghong Li, Lijuan Liu Source: Tsinghua University 14 pages. Publication Date: January 3, 2011. Prod. #: TU0015-PDF-ENG

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